Privacy Policy for TriCity Auto

Last updated: May 2025

TriCity Auto (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website or engage with our used car sales and financing services at 109 Bridgeport Rd E, Waterloo, ON N2J 2K3.

1. Information We Collect

a. Personal Information You Provide

• Contact details: name, mailing address, email address, telephone number
• Vehicle information: make, model, year, VIN, mileage (for trade-in appraisals)
• Financial information: employment status, income details, credit history, SIN (for credit checks), bank/payment info
• Driver’s license: number, issuing province, expiry date (to verify identity)
• Customer support records: correspondence, complaints, service requests

b. Information Collected Automatically

• Website usage: IP address, browser type, device info, pages visited, referral URLs, cookies, tracking pixels
• Analytics: aggregated statistics about visits and user behavior

2. How We Use Your Information

• Process inquiries, appointments, and test-drive requests
• Facilitate purchases, trade-ins, and financing
• Conduct credit and background checks
• Provide customer service and support
• Send promotional offers and updates (with consent)
• Comply with legal obligations
• Analyze site usage and improve services

3. Sharing Your Information

We may share your personal information with:

• Financial institutions for financing
• Third-party service providers under confidentiality agreements
• Regulators and law enforcement when legally required
• Other dealerships or brokers (only with your consent)

We will never sell your personal information to unaffiliated third parties for marketing purposes.

4. Cookies & Tracking

We use cookies, web beacons, and similar technologies to:

• Remember preferences and keep you logged in
• Analyze site usage (via Google Analytics or similar)
• Serve targeted ads (only with consent)

You can manage or disable cookies through browser settings, though some site features may be affected.

5. Data Retention

We retain your personal information only as long as needed for the purposes outlined in this policy or as required by law. Once no longer needed, we securely destroy or anonymize your data.

6. Security

We use industry-standard safeguards to protect your personal information from unauthorized access or disclosure. However, no internet transmission is entirely secure, and you assume risk for the information you transmit to us.

7. Your Rights & Choices

Under Canadian privacy laws (PIPEDA), you have the right to:

• Access your personal information
• Request corrections
• Withdraw consent (with legal limitations)
• Request deletion where appropriate
• Opt-out of marketing communications

8. Children’s Privacy

Our services are not intended for individuals under 18. If you believe a child has provided personal information, contact us and we will remove it.

9. Changes to This Policy

We may update this Privacy Policy as needed. Please check periodically for changes. The “Last updated” date will reflect the most recent update.

10. Contact Us

If you have any questions or requests, please contact:

Thank you for trusting TriCity Auto with your personal information. We’re committed to keeping it safe and secure.